Differences Between Pr and Advertising Essay Example for Free

Differences Between Pr and advert EssayDifferences Between Advertising and mankind Relations Advertising vs. public relations, these two industries are truly different even though theyre commonly conf subprogramd as being one and the same. The following ten properties just scratch the surface of the many differences surrounded by advertising and public relations. 1. Paid Vs Free Coverage * Advertising The company even ups for ad space. You know exactly when that ad will air or be published. For Example Infosys gives an ad in The Hindu on Wednesdays in the Opportunities column. So it has the liberty and control to opt whether they want to give the ad on a particular Wednesday or not depending on their requirement. * cosmos Relations Your job is to get free publicity for the company. From forward-lookings conferences to press releases, youre focused on acquire free media exposure for the company and its products/services. For Example Tata Nano is the best example of this. T ill now Nano was not advertised and all its publicity is through PR. 2. Creative check off Vs. No Control * AdvertisingSince youre paying for the space, you begin creative control on what goes into that ad. Any feature of the ad can be designed harmonize to the way you want to portray the image of your company. For Example Close-up portrays a youthful image through its ads, whereas Cadbury (which earlier had largely targeted the youth) has shifted its focus and now projects its chocolate as something for the whole family to enjoy during times of rejoicing. * Public Relations You have no control over how the media presents (or misrepresents) information about your organization.For Example Reliance did not have a control over the news which was published regarding the conflict between Mukesh Ambani and Anil Ambani and had to pay for it in form of loss in the share worth (initially). 3. Shelf Life * Advertising Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release. * Public Relations You generally submit a press release about a new product once.You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor program wont publish your same press release three or four times in their magazine. 4. Wise Consumers * Advertising Consumers know when theyre reading an advertisement theyre trying to be sold a product or service. The consumer understands that we have paid to present our selling message to him or her, and unfortunately, the consumer often views the selling message very guardedly. * Public RelationsWhen someone reads a third-party article written about your product or views coverage of your event on TV, theyre seeing something you didnt pay for and view it differently than they do paid advertising. Where we can generate some sort of third-party endorsement by independent media sources, we can create great credibleness for our clients products or services. 5. Creativity * Advertising In advertising, you get to exercise your creativity in creating new ad campaigns and materials. Some jingles in the ad have a long bonding with the product. Few ExamplesSurf comes with a series of new ads from time to time. Britannias jingle is well remembered and is branded even in its website. * Public Relations In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media. For Example Apple iPhone is an example of this. Apple created a huge buzz in the market example creativity to and extend and the result was a huge demand for the Iphone much before its release date. 6.Target Audience or Hooked Editor * Advertising Youre looking for your target audience and advertising accordingly. You wouldnt advertise a womens TV network in a male-oriented sports magazine. * Public Relations You must have an tip off and hook editors to get them to use info for an article, to run a press release or to cover your event. . 7. Special Events * Advertising If your company sponsors an event, you wouldnt want to government issue out an ad giving yourself a pat on the back for being such a great company. This is where your PR department steps in. Public Relations If youre sponsoring an event, you can send out a press release and the media might pick it up. They may publish the information or cover the event. 8. paper Style * Advertising Buy this product Act now Call today These are all things you can say in an advertisement. You want to use those buzz words to motivate people to buy your product. * Public Relations Youre strictly writing in a no-nonsense news format. Any blazing commercial messages in your communications are disregarded by the media.